My mum claims that I loved it as a child, and would quite happily munch through jars of the stuff, slathering it over multiple slices of raisin bread, before cramming it greedily into my mouth. Sound similar to Augustus Gloop from Willy Wonka? I'm ashamed to admit that I probably could've been his sister.
Anyway, I digress, I hadn't seen the sugary spread for years, until a couple of years ago when it started popping up in specialist import stores. Fluff then became available in certain supermarkets' American section, and now it's pretty widely available, yay! The Grocer announced back in November that Fluff's manufacturer -Empire Bespoke Foods- was launching a new caramel flavour to join the existing original and strawberry flavours, but it's taken me this long to find it.
B&M Bargains of all places was where I eventually located the new Fluff, priced at £1.29 for the 213g jar. It was a horrid taupe colour -hardly appetising- but then its never been known for its stonking good looks.
The Fluff was as aerated as expected, wilting slightly upon impact with my knife. It spread like a dream, transgressing from light marshmallow to gooey, sticky confection. The spread melted into the pockets of my crumpets, and I got stuck in.
*please excuse the smudge of peanut butter, I had inadvertently created a mouthful of 'Fluffernutter'.
The caramel flavour was pleasant, if a little on the mild side. The sugary sweetness that Fluff is famous for was by far the most prominent flavour, but it was backed up with a butter-toffee-like undertone.
The new Caramel flavour is a welcome addition to Fluff's range. It's not ground-breakingly different, but its a nice change if you're (also) addicted to the marshmallow spread.