BBC good food however, informs me that it has been a staple food for the Incas and their descendants for thousands of years, and that its now being seen as a great wheat free alternative to starchy grains. Apparently it contains "twice the protein content of rice or barley, and is also a very good source of calcium, magnesium and manganese. Quinoa also possesses good levels of several B vitamins, vitamin E and dietary fibre." So there you have it!
Goji & Cranberry, and Cacao & Cashew) but our ASDA only had the Goji variety in stock. For those who are interested, they are: gluten, wheat and dairy free, low GI, high protein and vegan friendly!
*I later read that the bars contain 15.3g of sugar, which (more than) explains the sweetness!