At the beginning of July I was contacted by a brand new British company who told me about their exciting new subscription box, and wanted to know if I'd like to try the first shipment when they launched. Morning Pops sources a monthly collection of fun cereals from around the world and delivers to them to your door (with no delivery charge). The team have been scouring the globe on the hunt for innovative cereal to pop in upcoming subscription boxes such as Milo from Australia, and Oreo cereal from Korea.
If you follow my blog and/or Instagram you'll know that cereal is something I really enjoy -and eat a great deal of. My evening is never complete until I've had my pre-bed bowl. I also love trying international treats, so Morning Pops sounded right up my alley and I gleefully accepted their kind offer.
Last week the company launched and my Morning Pops Box arrived; I couldn't wait to see what lay within. Inside was three large individual serving bags of international cereals:
Kellogg's Froot Loops (USA)
Hershey's Cookies n Crème (USA)
Nestle Chocapic Duo (France)
The parcel also contained their own limited edition mix: Chocolate Pillows & Marshmallows (UK) and a mini Reese's peanut butter cup.
The only cereal I'd tried before was Froot Loops (I was addicted to them for a while a couple of years ago!) and I was eager to try the others. I just hoped that they still tasted fresh and the transference to clear wrappers hadn't resulted in stale or soft cereal.
Nostalgia hit me of my trip to Miami when I opened this pack and the super sweet synthetic scent wafted into my nostrils. It never fails to amaze me how America can get away with using such artificial colours.
For anyone who hasn't tried these before, I warn you, they're so sugary that they always make me feel like I could jump on the sofas with sheer hyperactivity for half an hour after eating (not good when you have them before going to sleep). That said, I think they're scrummy and i love the fact that they taste so different to anything we have over here (UK Fruit Loops included!).
Hershey's Cookies & Creme
I was most excited to try this cereal, it's been on my must try list for quite a while, especially given how much I love Reese's Puffs -and indeed the Hershey's candy bar from which it is derived.
It didn't disappoint either. Both the cookies and Creme flavours were represented well in maize form. The little cereal balls retained their crunchiness too, and they imparted a creamy sweetness into the milk. Yum yum yum.
9/10 (nothing can beat Reese's Puffs).
Now I only knew about Chocapic through Instagram (where else?) but I've seen it highly praised everytime I'd seen it posted, so was looking forward to discovering what all the fuss was about. The cereal comprised of a roughly even divide between white chocolate and chocolate curls. I couldn't really smell much, but poured my bowl and got stuck in.
Meh, both chocolate and white chocolate were tasty, but nothing special. White chocolate often doesn't translate well into other products -Tesco's white chocolate and raspberry ice cream cones for example- and this was no different. Of the two, the milk chocolate clearly dominated, and it was a pretty standard chocolate cereal taste. Texturally it was crunchy, despite its lengthy soaking in milk whilst I faffed about taking photos. I imagine that children would love the colours and flavour of the Chocapic Duo, but it's not one I'd considering importing especially.
MorningPops Exclusive Mix
I'll be honest here. An exclusive mix has so much potential, so chocolate pillows and mini marshmallows seems a little thoughtless -and dare I say it- lazy. Looking at the ingredients (printed on a label on the bag of each cereal packet) showed that the cereals indifferent to that of Tesco's Choco Nut Pillows. Even I can add a few jazzy marshmallows to that without a huge amount of imagination!
Despite my grumbles, it was yummy. The mixture of chocolate, hazelnut and fluffy marshmallow works like a dream. Of course it was very sweet and again probably not the best thing to munch on before bed, but I enjoyed it never the less.
I enjoyed my Morning Pops subscription box, and think it's a novel idea. At £8.95 per month it's perhaps a little on the steep side (especially when one of the cereals is mainstream and from the UK) however If cereal is your jam, then why not spoil yourself or even that person you love? Take a gander over to www.morningpops.com where you'll find the full low-down on what the company has to offer, and if you use the code BLOG25 you'll even get 25% off your first box order.
Many thanks to MorningPops for sending me a sample box to try.