Has anyone else noticed that the standard 'half price' offer (AKA the only price that you'll spend if you're sensible) on Ben & Jerry's has gone up in the last month? Shocking. All the supermarkets seem to be charging a minimum of £3 per tub; it's been £2.50 until now. My heart weeps. I was, in fact, on a B&Js mission when I spotted Sainsbury's 500m own brand luxury ice cream tubs on offer.
"Caramel flavoured dairy ice cream swirled with peanut butter sauce, caramelised peanut pieces and chocolate coated salted peanuts."
Chocolate coated salted peanuts? Caramelised peanuts? This sounded rather good - and even better, it was only £2! Having just finished the Gelatelli Pretty Peanut Butter, it was time to take a punt on a pint of Sainsbury's....
The ice cream smelt incredibly sweet, emanating buttery caramel tones the moment the tub was open. I was pleased to find that the ice cream was a good consistency too; none of this 'wait 10 minutes to scoop' nonsense, but neither was it so soft that it was a puddle the moment you tried to cone it up either -something I find is often the case with caramel based Ben & Jerry's ice cream.
What is this wizardry?! How on earth is an own branded ice cream so damned delicious? I mean the ice cream itself wasn't as creamy as Haagen-Dazs, but it was far superior to Tesco's attempts at luxury. So often we see a peanut butter ice cream that's swamped by caramel sauce, so it was good to see that Sainsbury's had opted for a caramel base with both peanut praline and peanuts in.
The magic really happened when I got a taste of those caramelised peanut pieces too. Think of the caramel brittle in the Haagen-Dazs, now imagine it to be peanutty. Are you envisaging heaven yet? You should be. Seriously now, it was ingenious.
The chocolate coated peanuts were also good, and although I don't go out of my way to buy peanut M&Ms (until only recently, I really didn't like them) I did enjoy their inclusion in this ice cream. Yes, they're obtrusive, but so are the added elements in the Ben & Jerry's tubs - and that's exactly why I love B&Js so much.
Sainsbury's, I'm angry at you for keeping this deliciousness secret from me for so long. I'm so glad I've eventually found it. I'm utterly hooked, and as such will have to try their other ice cream flavours soon...
Have you tried this tub? I'd love to know whether you were as impressed as I was!