Saturday, 24 September 2016

Cherry Bakewell Hipster Fudge (Etsy)

Did you watch GBBO this week amid the traumatic news that our much loved programme is channel hopping next series? Forget all the M.Bezzer stress for a moment, because I want to know if the episode had you hankering after a Bakewell as much as it did me -although maybe not Val's soggy bottom, eh? Hipster Fudge must've predicted my longing for all things cherry-almond because earlier this week they offered to send me a pack of their new limited edition fudge to try. I actually debated it for a second, because my last experience (Matt & Ben's Espresso Fudge) left me believing that I didn't like the sweet treat any more. Then I reconsidered, reasoning that I would share the Hipster Fudge at work, sampling it around the office to get a more balanced view.

If you haven't heard of Hipster Fudge yet, let me fill you in:

Hipster Fudge is relatively new. The company was born after the owner, Jonny Craft, made some fudge one day for his main business 'Sweet Pizzas'  to use as toppings . He sent some to his friends to see if they liked it and a lot of them said it was the best fudge they have ever had. He then started making more wacky flavours and posting them on a Facebook page he set up for the brand and the orders came flooding in. Hipster fudge has been trading on Etsy for a month now, and already has 60 orders. Jonny believes that Fudge is seen as an older persons treat, however Hipster Fudge aims to make it trendier, a bit like the current gin revolution. Flavours change regularly and currently include Oreo & Cashew, Aero, Reese's Pieces, and Ferrero Rocher -to name just a few.

The bar arrived just a day later, comprised of six squares -each topped with white icing and a single glace cherry. Notices on the back of the packet warned me of the inclusion of nuts, and also a polite memo to let me know it's better enjoyed from the fridge. 

That evening I was so curious to try the pretty looking bar now nestled among the chocolate bars in my fridge, that I broke off a couple of squares to tuck in to (forgetting the office ladies and gents in one fell sweep, sorry all). Despite being cold, the fudge had remained soft and malleable -just how I remember loving it as a child.

The flavour was bolder than expected, with the almond shining through the sugary sweetness. I loved the glace cherry on the top, which imparted the bakewell element into every bite. Perhaps that flavour may have been slightly more impactive if the fudge itself included chopped cherries -although I'm not sure if that would change the consistency, which squidgy and absolutely perfect.

I'm so grateful to Jonny at Hipster Fudge, not only for sending me the sample, but also for reminding me that I do love fudge. When I was a small child, my granddad used to walk up a steep hill to buy me fudge from a specialist shop in the town where we lived every day (even when he was dying from cancer). Hipster Fudge has brought back those lovely decades old memories of us sitting on the sofa together enjoying our delicious, golden, sugar-laden treats after his outing. 

Please do pop over to Hipster Fudge's Etsy Shop, and if you don't see something you fancy today then continue to keep an eye out, the flavours are changing on an almost daily basis! 


*You must go check out @sweetpizzas on Twitter, but it'll leave you salivating!

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