Sunday 3 July 2016

Kellogg's Jif PB & J Cereal (American Fizz)

As you may or may not recall, I have been trying to track down this cereal for ages whilst growing increasingly envious of the ample array of peanut buttery products available across the pond. Why can't any of the cereal manufacturers produce a pb flavoured cereal in England? I'm certainly not the only British nut butter addict. I bought the box from American Fizz for £4.99.

I had high hopes for Kellogg's; after all they're arguably one of the best know cereal brands in the world. The 'naturally and artificially flavoured' label on the front didn't phase me either as it's seemingly proudly displayed on all of their pop tart boxes, and they're pretty darn tasty.

The box contained a good mixture of two different cereal types: golden squares with holes in, and little pink balls. As soon as it was opened I noticed an overwhelmingly artificial, chemically smell... Oh dear. 

I  poured myself a bowl anyway and attempted to ignore the odour. I decided to try the peanut buttery cereal first, but all I could taste was fake strawberry. The flavour from the pink balls had leeched its way into every mouthful, and unfortunately it wasn't pleasant. In fact it reminded me of the fake flavour of the protein+ peanut butter flapjack I was unimpressed by back in March.

What a disappointment! I'll have to stick to the co-op's fantastic ice cream to satisfy my pb&j cravings and Reese's Puffs for my cereal needs from now on. 



  1. Such a shame this wasn't as tasty as it sounds - the UK cereal manufacturers definitely need to get on to a peanut butter cereal product.

    1. So true, Tesco used to stock KIND's peanut butter granola which was superb. Alas, no more.