Chocolate Weetabix Protein Crunch (Poundland)

The Weetabix protein range launched right at the beginning of the year, but I wasn't particularly excited by it, and was far more interested in the new Ancient Legends, Cinnamon Oat Crisp and Avengers cereals. In fact if I hadn't spotted this mega box of the protein crunch in poundland, and -dare I say it-  the chocolate flavour wasn't in stock, I wouldn't have bothered with it at all. 

What is the benefit of the protein range anyway? Well according to Weetabix...

 "Weetabix Protein Crunch Chocolate flavour is the great tasting, nutritious, high-protein breakfast cereal that gives you the energy you need for busy mornings. Packed with protein and a satisfying combination of wholegrain wheat and oats, this is a delicious crunchy breakfast that helps keep you going all morning. 

We think it’s a simple way to enjoy a high protein breakfast and with all the goodness you’d expect of a Weetabix cereal; high in fibre, low in salt and fortified with Iron and Vitamin D. With a delicious chocolate flavour and irresistible crunchy texture Weetabix Protein Crunch is a fantastic breakfast option for active families."

The crunch cereal comes in little tubes, which I can't work out whether I approve of as a nice new shape, or if it just reminds me too much of pasta. 

Despite a lengthy milk soaking, the texture held up reasonably well. Whilst the cereal at the bottom of the bowl had started to soften slightly, the uppermost spoonfuls were as crunchy as promised. The chocolate flavour was so-so, the same as Weetos really. 

In fact there wasn't much difference in terms of either texture or flavour, between the protein crunch and Weetos cereal. For me this was a good thing, as high protein products often have an odd aftertaste, and these offer 2.4x more protein per gram than Weetos. If I was trying to increase my protein intake however, I would prefer to include more high protein yogurts such as the icelandic Skyr I reviewed a couple of weeks ago. 

6/10