The milk chocolate coating was in fact delicious. It was milky and creamy, similar to Galaxy. It cracked pleasingly to reveal the ice cream encased within. The centre was soft and velvety, with a rich caramel flavour which I thought might become too sickly but didn't. If I'd have been blind taste-tested, I'm sure I would've easily mistook them for an upmarket brand instead of the discount retailer with a slightly dodgy reputation.
Iceland, I applaud you for your low prices and good quality. I'm coming back to hunt for the white chocolate & strawberry ice creams, and I might even pop some of the deliciously tempting ice cream chocolates and/or 'Enrobed Profiteroles' in my basket whilst I'm there!