A: Create a variation of an already successful line and copy your competitor of course!
Last year saw the release of Nestle's Shreddies Max Protein Granola, followed by a few fleeting boxes of Cheerios and Curiously Cinnamon Granola* in January. Kellogg's have obviously been keeping their eyes peeled, as they have recently followed suit and brought out a peanut butter granola (Crunchy Nut Clusters) as well as this new Coco Pops Granola. I'm not complaining really, I love cereal, adore oats and always welcome new choices. I did however wait for the bag to come on offer (currently £2 in Tesco).
"A combination of chocolatey-flavoured granola with wheat shapes and wholegrain oats! A source of B vitamins and iron which helps to release energy throughout the day. Made with no artificial colours!"
I'm not sure why that last sentence warrants an exclamation mark. Perhaps it's surprising. What they have failed to market is that the new granola contains almost half the sugar content per 100g than that of traditional cocoa pops (16g vs. 30g). Of course the serving size and calorie content is higher though.
I hope you don't mind me mentioning that I'm not a fan of the new bag design. Whilst it saves on excess packaging, the bag won't stand up properly, irritating my need for orderly cupboards.
Fortunes turned when I opened the resealable (that's one bonus) bag. Inside was a sight for any chocoholic's sore eyes. Every morsel was covered in chocolate! The bag contained a good mix of (relatively small) oaty chunks and Cocoa Pops' puffs, Moons and Stars.
It's a shame that the new granola didn't pass my milk soaking test. By the time I'd stopped faffing about taking photos the shapes were soggy and the granola had started to disintegrate. There wasn't really enough oats to call it a granola either really seeing as they only make up 30% of the ingredients. On the plus side the flavour was good though, and the milk turned chocolatey! Have you ever had Graze's Cocoa & Vanilla flapjacks? Well the oat chunks reminded me of them -which I hope you'll agree is no bad thing.
All in all it's a good product from Kellogg's. It might not me the most inventive cereal, nor is it the best granola I've ever tasted, but I'll enjoy the bag, and will probably buy Coco Pops Granola again - but only when it's on offer.
*if anyone's spotted either recently please let me know, they seem to have disappeared.