NEW! Jammy Ring Ice Cream (Tesco)

After many trips to Tesco I've finally found the Jammy Ring ice cream. Well, no actually I fib, Bert found it for me. Given my disappointment with the Red Velvet I didn't have very high hopes for this new flavour, but still desperately hoped that the supermarket would pull it out of the bag.

"Try our delicious 500ml tub of Jammy Ring Ice Cream. Biscuit flavour ice cream with a swirl of raspberry sauce and tasty shortcake biscuit pieces."

Except the tubs only contain 480ml of ice cream don't they Tesco? Starting with a lie is never a good sign. Each of their new 480ml tubs cost £2 each.

Once the lid was removed I was met with a milky coloured ice cream that barely hinted at the prospect of raspberry sauce. Digging in I found the ice cream to be almost mousse-like in consistency. It was so airy that the 96ml portion only weighs 59g (compare that to 82g for the same volume of Ben & Jerry's Strawberry Swirled). I did, however, uncover some bright pink swirl as I scooped.

I'm not exactly sure how to describe the flavour of the ice cream. It's meant to be biscuit flavour, but seeing as biscuits come in such a huge array of varieties and flavours, it's hard to distinguish one determining element. Instead I'll tell you that the ice cream is sweet, and somehow does remind me of shortbread -although that might just be wishful thinking. I also found it to be quite nostalgic, stirring memories of the cheap little ice cream mousse pots that mum used to give us as children.

The sauce was neither here nor there, adding little in the way of flavour. As for the biscuit pieces, they were far and few between - I had a grand total of 3. Texturally they were hit and miss too: two were soft and cake like, whilst one was delightfully crunchy. Humf. Fortunately Siân had already tried the ice cream and given me the heads up on instagram concerning the meagreness of the chunks so at least I'd had the foresight to top my cone with mini Jammy Dodgers.

What a shame. Tesco have created an ice cream with a scrummy flavour; it's just a shame they haven't used quality ingredients and seen the product through. As a luxury tub it doesn't quite work and as such I'd rather pay the extra 50p for a tub of Ben & Jerry's from ASDA.

7/10