Friday 24 February 2017

Fresh Bakery Jam Filled Doughnut (LIDL)

It's that time of year. You know the one, when you only have to get within 100 metres of a supermarket before the sweet hunger-pang-inducing scent of hot cross buns assails your nostrils and suddenly you're making an unexpected detour into the bakery aisle. It drives me crazy, especially as I cycle down the side of Morrisons (and straight under their vents) on the way to the train station every day. In the same vein whilst I don't directly pass LIDL on the same stretch, I often pop in to replenish my Skyr supplies on the way home and more or less have to shut my eyes and nostrils when unavoidably passing their in-store bakery. It's not so much the scent of it, but the impressive array of both sweet and savoury treats that look undeniably tempting. Yesterday though my yogurt mission was unsuccessful -they sell like hot cakes, excuse the pun- which meant that I had enough room in my backpack for a treat or two. Oops.

Just look at that jam doughnut though! Even better, the basket was being refilled just as I picked up the tongs so I knew they were the freshest they could be. At 25p each they're a veritable bargain too, and LIDL even provide individual little plastic boxes to keep your treats safe (it seems that Krispy Kreme and Greggs could learn a thing or two from the German supermarket) .

Are you a powdered sugar or caster sugar jam doughnut fan? For me it's the former all the way, and it's part of the reason that I prefer Morrisons' bakery doughnuts over any of the other supermarkets' versions. This LIDL doughnut looked like it might trump Morrisons though because it was much bigger and so very light!

I couldn't help but feel hugely disappointed when I sliced the doughnut in two. Where was the huge dollop of sticky jam filling hiding? It then occurred to me why the doughnut was so light. It was devoid of jam.

Fortunately the dough was the saving grace. I mean it was everything that I want from a doughnut; unbelievably fluffy with a good sweet flavour and lacking that horrible greasy aftertaste that often lingers after eating one of Tesco or ASDA's. In fact the quality far surpassed both Greggs and Krispy Kreme!

The teaspoonful of jam was pretty good, gooey and sweet with a decent fruity flavour. Goddammit LIDL, if you'd doubled the jam content you'd have nailed the perfect doughnut!

I'm convinced I just bought a dodgy one, so next time I'm in store I'll ensure I leave enough room in my bag for another doughnut, you know, just in case! I'll keep you updated...


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