NEW! Cadbury Dairy Milk Fudge Medley (Poundland)

Cadbury let the cat out of the bag a couple of weeks ago by announcing the launch of two 'luxury' chocolate bars in a new 'Medley' range. The nut version is topped with dark chocolate chips, sweet caramelised hazelnuts and raspberry pieces; but I went for the naughtier sounding bar infused with dark chocolate chips, biscuit pieces and fudge.

I've always wondered why Cadbury don't produce their own version of the raisin and biscuit Yorkie. It's a conceptually brilliant bar that unfortunately doesn't taste as good as it could thanks to the inferior quality of Nestle chocolate, so I hoped that this new biscuity Medley would be the solution. 

The bar has a RRP of £1, and only weighs in at 93g, which I imagine is another cost-saving exercise employed by Cadbury who -like all chocolate manufacturers- are facing the rising costs of cocoa. Cadbury say:

‘We wanted to create something special for our adventurous chocolate fans who are seeking a new taste experience,’ said Matthew Williams, Mondelez International marketing director.

‘With the combination of a smooth centre, visible toppings and luxurious taste, we’re confident Cadbury Dairy Milk Medley will become a firm favourite on a cosy evening in.’

The bar is made up of 10 square shaped segments, adorned with plenty of little biscuit chunks, a spattering of dark chocolate chips and very few fudge nuggets. It is easy to snap, but that's kind of where the positives ended, for Cadbury had truly pulled the wool over my eyes.

Reading the pack I discovered that it's not a true chocolate bar, because it consists of  'chocolate flavoured creme', rendering it more closely related to the centre of a chocolate sandwich biscuit. Its texture is silky to the point of being greasy, and so very different to the iconic Cadbury's Dairy Milk. The biscuit bits are pleasant enough, but I couldn't even taste the chocolate chips or fudge pieces as they were totally overwhelmed by the fake chocolatey taste. 

Cadbury's you're a disappointment, and quite frankly I'd rather eat a Yorkie.

3/10